HGV/LGV Training
A website designed to enable visitors who are looking for HGV/LGV training to find an independent training provider in their area by means of a postcode/town search.
Wednesday, 23 September 2009
Monday, 7 September 2009
Latest Website Designed - Debt Collection Ireland
Debt Collection Ireland
A website designed for Recoup Limited, an Irish Debt Collection Company. The website has been optimised for the Clients keyphrase of 'debt collection Ireland' to achieve high search-engine rankings.
A website designed for Recoup Limited, an Irish Debt Collection Company. The website has been optimised for the Clients keyphrase of 'debt collection Ireland' to achieve high search-engine rankings.
Friday, 17 July 2009
Latest Website Designed - Incognito Make-Up
Make-Up Artist in Surrey, Hampshire & Berkshire
A website designed for Incognito Make-Up Artists. A single page site for a new company which can be expanded as the company develops it's portfolio and services.
A website designed for Incognito Make-Up Artists. A single page site for a new company which can be expanded as the company develops it's portfolio and services.
Saturday, 4 July 2009
Latest Website Designed - Wenman Park Homes Ltd
Park Homes
A website designed for Wenman Park Homes Ltd to showcase their park home estates and new park homes throughout the South of England.
A website designed for Wenman Park Homes Ltd to showcase their park home estates and new park homes throughout the South of England.
Latest Website Designed - Response Link Ltd
Sales Lead
A website designed for Response Link Ltd specifically optimised for capturing enquiries for business Clients seeking sales leads.
A website designed for Response Link Ltd specifically optimised for capturing enquiries for business Clients seeking sales leads.
Latest Website Designed - RefluxEase UK
Acid Reflux Pillow
A website designed for RefluxEase UK to sell their health pillows to UK based consumers, target market aged 40+.
A website designed for RefluxEase UK to sell their health pillows to UK based consumers, target market aged 40+.
Saturday, 9 May 2009
Advice: Why Have A Small Business Website?
A view that is still surprisingly common is that a small business by nature doesn’t need the exposure created from a website. Small business owners have many reasons that they feel a website isn’t an appropriate advertising medium for their business, the most common reasons being:
1. We’re a local business so people already know we exist.
Many small businesses have built a solid foundation within their local community and its right to assume that many local people will be aware their business exists. However, it is also equally right to assume two other facts. Firstly, that not all potential customers are local and secondly, even local customers may not use your business regularly and be fully aware of your range of services services, pricing, opening hours, products, etc. Let us look at two potential examples where Mr Brown’s lack of a website might lose him business
2. We’re in the Yellow Pages, Thomson Local and the local paper.
Before we examine this objection in depth, it’s worth pointing out that over 80% of adults in the UK now have Internet access either at home or in the workplace. Advertising online should be considered a ‘must’ for small businesses rather than a supplement to ‘traditional’ advertising. The reason? Cost.
Every time your phone rings with a potential new customer who has responded to an advert in a traditional advertising medium, it costs your business a set amount of money; your cost-per-enquiry (CPE). Put in simple terms, if you have 100 customer enquiries a month and you spend £200 per month then each enquiry has cost you £2.00. It is surprising how little analysis most businesses conduct for this crucial element of their business expenditure. Establishing the CPE across all of your advertising media will quickly determine which ones are providing value for money and which aren’t.
The following table illustrates some CPE data taken from our own research.
* Website set-up cost of our starter package is spilt over 12-month for comparison purposes. £99.00 set-up and £6.99 per month for hosting and management.
As you can clearly see from the above table, the CPE for the three traditional advertising media are on average almost ten times more expensive than for enquiries from a website. To put this into a typical situation, when was the last time you picked up either the phone book or local paper to find a product or service as opposed to searching for it online? The other obvious benefit a website has over traditional advertising is the amount of content you can include in a website is significantly more than you can feasibly have in a physical advert. When it comes to the Yellow Pages and Thomson Local, the companies with the biggest marketing budget are the ones that get noticed whilst smaller companies are left trailing at the rear of their relevant sections. With a website, you can compete with bigger companies on an even playing field.
3. It’s too expensive to have a website.
Having established that a website will give you a significantly cheaper return on your advertising budget than traditional media, we can examine the pre-conceived notion that many small businesses can’t afford a website.
At AVARA, we have specifically designed our website packages to ensure that the up-front cost is as small as possible. Our started package is only £99.00, fully inclusive and means you can have an online presence within one week. With hosting and management only £6.99 per month thereafter, the ongoing costs is negligible in comparison to other advertising media.
To put this into perspective, we contacted our local newspaper to enquire about the cost of lineage advertising in their’ Trades’ section of the newspaper. The cost for a twenty word advert was £20.70 per week or £89.70 per month! Costs for the Yellow Pages and Thomson Local are significantly more for a medium that is becoming less and less effective with the rise of online searching.
There are still many website design companies around who do charge extortionate prices for their services but at AVARA, our entire business model is based on providing exceptional value for money to our clients. Equally, we are 100% confident that our websites will increase your business enquiries significantly so every penny you pay us will be achieved back through increased sales many, many times over.
4. I don’t use the Internet.
There are still many smaller companies where the owners don’t have Internet access for a variety of reasons. Whilst they may not see any benefit themselves to being online, there must be an appreciation that they are now in the minority and the majority of their customers will have Internet access.
Despite this, if a client wants to benefit from having a website they can without having access to the Internet or even a computer. Our Enquiry Text Alerts service will send a text message to their mobile phone with the details of every enquiry submitted through their website. So if Mrs West submits an enquiry to a website benefitting from the Enquiry Text Alert system in place, the business will receive a text message immediately containing all of Mrs West’s contact information and the nature of her enquiry.
We hope this information has helped you to reach a conclusion on the many benefits of having a website for your business but if there are nay other questions you may have, please contact AVARA Small Business Solutions on 0845 307 6177 and we’ll be more than happy to give you the answers.
- Most of their customers are local and will therefore already know their business exists.
- They already have sufficient advertising coverage in the Yellow Pages, Thomson Local and their Local Paper.
- They think it will be too expensive to have a website.
- They don’t use the Internet themselves.
1. We’re a local business so people already know we exist.
Many small businesses have built a solid foundation within their local community and its right to assume that many local people will be aware their business exists. However, it is also equally right to assume two other facts. Firstly, that not all potential customers are local and secondly, even local customers may not use your business regularly and be fully aware of your range of services services, pricing, opening hours, products, etc. Let us look at two potential examples where Mr Brown’s lack of a website might lose him business
- Mrs Jones has been made executor of a late relatives property in Anytown and the property requires cleaning before it is placed on the market. Mrs Jones lives over thirty miles away and therefore has no local knowledge of cleaning companies in the area the property is situated. The easiest way for Mrs Jones to find a suitable cleaning company is to search on the Internet for ‘cleaning companies in Anytown’. Unfortunately Mr Browns Company is nowhere to be seen but his competitors are easily found by Mrs Jones.
- A firm of Letting Agents want to find a carpet cleaning company in Anytown to recommend to their Landlord clients. They are aware of Mr Browns cleaning company but aren’t aware that Browns Cleaning Ltd also conduct carpet cleaning. Instead they search online for ‘carpet cleaners in Anytown’ to find a suitable company. If Mr Browns Company had a website, the Letting Agents would have discovered his company offered a whole range of different cleaning services, including carpet cleaning.
2. We’re in the Yellow Pages, Thomson Local and the local paper.
Before we examine this objection in depth, it’s worth pointing out that over 80% of adults in the UK now have Internet access either at home or in the workplace. Advertising online should be considered a ‘must’ for small businesses rather than a supplement to ‘traditional’ advertising. The reason? Cost.
Every time your phone rings with a potential new customer who has responded to an advert in a traditional advertising medium, it costs your business a set amount of money; your cost-per-enquiry (CPE). Put in simple terms, if you have 100 customer enquiries a month and you spend £200 per month then each enquiry has cost you £2.00. It is surprising how little analysis most businesses conduct for this crucial element of their business expenditure. Establishing the CPE across all of your advertising media will quickly determine which ones are providing value for money and which aren’t.
The following table illustrates some CPE data taken from our own research.
| | Website | Yellow Pages | Thomson | Local Paper |
| Initial Cost* | £99.00 | £0.00 | £0.00 | £0.00 |
| Monthly Cost | £15.29 | £150.00 | £100.00 | £50.00 |
| Number Of Enquiries | 40 | 40 | 30 | 20 |
| Cost-Per-Enquiry | 38p | £3.75 | £3.33 | £2.50 |
* Website set-up cost of our starter package is spilt over 12-month for comparison purposes. £99.00 set-up and £6.99 per month for hosting and management.
As you can clearly see from the above table, the CPE for the three traditional advertising media are on average almost ten times more expensive than for enquiries from a website. To put this into a typical situation, when was the last time you picked up either the phone book or local paper to find a product or service as opposed to searching for it online? The other obvious benefit a website has over traditional advertising is the amount of content you can include in a website is significantly more than you can feasibly have in a physical advert. When it comes to the Yellow Pages and Thomson Local, the companies with the biggest marketing budget are the ones that get noticed whilst smaller companies are left trailing at the rear of their relevant sections. With a website, you can compete with bigger companies on an even playing field.
3. It’s too expensive to have a website.
Having established that a website will give you a significantly cheaper return on your advertising budget than traditional media, we can examine the pre-conceived notion that many small businesses can’t afford a website.
At AVARA, we have specifically designed our website packages to ensure that the up-front cost is as small as possible. Our started package is only £99.00, fully inclusive and means you can have an online presence within one week. With hosting and management only £6.99 per month thereafter, the ongoing costs is negligible in comparison to other advertising media.
To put this into perspective, we contacted our local newspaper to enquire about the cost of lineage advertising in their’ Trades’ section of the newspaper. The cost for a twenty word advert was £20.70 per week or £89.70 per month! Costs for the Yellow Pages and Thomson Local are significantly more for a medium that is becoming less and less effective with the rise of online searching.
There are still many website design companies around who do charge extortionate prices for their services but at AVARA, our entire business model is based on providing exceptional value for money to our clients. Equally, we are 100% confident that our websites will increase your business enquiries significantly so every penny you pay us will be achieved back through increased sales many, many times over.
4. I don’t use the Internet.
There are still many smaller companies where the owners don’t have Internet access for a variety of reasons. Whilst they may not see any benefit themselves to being online, there must be an appreciation that they are now in the minority and the majority of their customers will have Internet access.
Despite this, if a client wants to benefit from having a website they can without having access to the Internet or even a computer. Our Enquiry Text Alerts service will send a text message to their mobile phone with the details of every enquiry submitted through their website. So if Mrs West submits an enquiry to a website benefitting from the Enquiry Text Alert system in place, the business will receive a text message immediately containing all of Mrs West’s contact information and the nature of her enquiry.
We hope this information has helped you to reach a conclusion on the many benefits of having a website for your business but if there are nay other questions you may have, please contact AVARA Small Business Solutions on 0845 307 6177 and we’ll be more than happy to give you the answers.
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